

Dragon des Alpes: Technical & On-Site SEO for a Novelty Champagne
Dragon des Alpes is a genuine Champagne (from the Champagne AOC in France). The brand engaged us to improve technical & on-site SEO and to design a site structure that could showcase a new D2B initiative.

Objectives
- Strengthen technical SEO and on-site optimisation
- Develop an information architecture to highlight the new D2B channel
- Build a research-backed growth plan to scale visibility

D2B research
We assessed the potential of a D2B sales channel through market and competitor analysis:
- Demand and sentiment study for B2B buyers
- Evaluation via competition indices & advertiser activity
- Strategic recommendations on positioning and content

SEO research & optimisation
We ran extensive keyword research to find gaps and opportunities, then tuned performance:
- Keyword mapping across category, product, and content templates
- On-site improvements to titles, meta data, and internal linking
- Technical fixes to reduce heavy LCP/FCP and improve load times
