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mockup Dragon des Alpes: Technical & On-Site SEO for a Novelty Champagne

Dragon des Alpes: Technical & On-Site SEO for a Novelty Champagne

Dragon des Alpes is a genuine Champagne (from the Champagne AOC in France). The brand engaged us to improve technical & on-site SEO and to design a site structure that could showcase a new D2B initiative.
mockup Objectives

Objectives

  • Strengthen technical SEO and on-site optimisation
  • Develop an information architecture to highlight the new D2B channel
  • Build a research-backed growth plan to scale visibility
mockup D2B research

D2B research

We assessed the potential of a D2B sales channel through market and competitor analysis:
  • Demand and sentiment study for B2B buyers
  • Evaluation via competition indices & advertiser activity
  • Strategic recommendations on positioning and content
mockup SEO research & optimisation

SEO research & optimisation

We ran extensive keyword research to find gaps and opportunities, then tuned performance:
  • Keyword mapping across category, product, and content templates
  • On-site improvements to titles, meta data, and internal linking
  • Technical fixes to reduce heavy LCP/FCP and improve load times