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mockup Stage I: Custom internal tool for creative teams

Stage I: Custom internal tool for creative teams

We created a tool to help creative teams work smarter, not harder, eliminating repetitive image resizing across platforms. The result was a personalised internal tool that streamlined production for a media & marketing client.
mockup The challenge

The challenge

Manual Photoshop/Illustrator/Canva workflows created inefficiencies:
  • Wasted time across departments
  • Inconsistent asset dimensions
  • Bottlenecks during campaign launches
For some projects, resizing/formatting consumed 30–50% of total production time.
mockup The solution

The solution

A fully customised platform built with React, Next.js, Tailwind CSS and Firebase dramatically simplified workflows. Key features included:
  • Automated multi-size generation (Instagram, Facebook, YouTube, ads, etc.) + custom size batches
  • Drag-and-drop batch uploads
  • One-click exports (JPG, PNG, WEBP)
  • Real-time previews of platform appearance
mockup The impact

The impact

Measured results included a ~50% reduction in time spent on recurring resizing tasks. Beyond raw speed, the tool:
  • Increased output consistency
  • Reduced formatting errors
  • Freed designers to focus on higher-value creative work
mockup Stage II: From internal tool to public SaaS

Stage II: From internal tool to public SaaS

We transformed the internal tool into a public SaaS:
  • Redesigned onboarding with email signup and Google auth
  • Removed internal-only admin gates to enable instant account creation
  • Scalable access beyond the original private team
mockup Website design

Website design

To support growth, we built a clear front-facing site (Wix) that funneled users to the Firebase app:
  • Step-by-step ‘how to resize’ guide
  • Helpful FAQs
  • A blog explaining use-cases and value
We also created CMS pages targeting high-intent searches (e.g., YouTube & Instagram sizes) with strong CTAs to the tool.
mockup SEO programme

SEO programme

Competing in a mature niche required a long-term, multi-pronged plan:
  • Extensive keyword research and topical coverage strategy
  • Dynamic CMS pages on Wix for scalable, template-driven SEO
  • Technical optimisation for LCP/FCP and overall load times
  • Content prepared for AI-answer surfaces (ChatGPT/Gemini/Perplexity monitoring via Wix tools)
SEO is ongoing: audits, iteration, and content expansion remain core to growth.